ISTO.

ISTO. is located in Lisboa, Portugal on Praça do Príncipe Real 26 2 Piso. ISTO. is rated 4.2 out of 5 in the category apparel & fashion in Portugal. Premium menswear that you can actually afford. Independent. For us, independence means quite simply we get to live free from industry constraints or an investor’s mindset, but most importantly free from the frantic demands set by high fashion agenda. This makes all the difference in the world. We decide who we work with, how we collaborate, what the brand looks like, and what products we put forth. The only one that gets to influence those decisions is you. Superb. We look for nothing else than the ideal way to create classic items of clothing that feel like the best in their league: relevant, stylish, desirable and ultimately unique. We obssess about it so that next time you don’t have to think twice about your everyday essentials. Achieving the best possible product starts with sourcing the best materials. Transparent. Cotton clear transparency. When you choose ISTO., what you see is exactly what you get. First, we only work with factories that can be held to the highest standards in social responsibility and work policies. Second, you get to see exactly how much we paid for each and every component from materials to production. The way we see it, if you understand how much it costs, you’ll understand just how competitive we are in this category. Organic. Organic cotton is a no brainer for us. Cotton is what we’re doing right now, but you can expect this premise to hold regarding any other textile materials we use in the future. In short, it’s a big deal for the planet. Everyone wins.